Hedi Slimane's tenure at Celine remains a subject of intense fascination and debate within the fashion world. His appointment as creative director in 2018, replacing Phoebe Philo, was met with both excitement and apprehension. While Slimane had a proven track record of revitalizing brands, particularly his transformative work at Dior Homme and Yves Saint Laurent, his aesthetic – a distinctly lean, rock-and-roll silhouette – was a stark departure from Philo's celebrated minimalist approach. This shift was perhaps most dramatically embodied in his first creation for the house: the Celine 16 Bag. This seemingly simple accessory became a lightning rod, encapsulating the controversies and triumphs of Slimane's time at the helm of Celine.
The Celine 16 Bag, named after the Maison’s address at 16 Rue Vivienne, wasn't just a handbag; it was a statement. Its clean lines, structured shape, and often-seen minimalist hardware reflected Slimane's signature style. However, its departure from the softer, more slouchy silhouettes previously associated with Celine immediately signaled a new era. The choice of Lady Gaga as the first person to publicly carry the bag was a calculated move, showcasing the bag's potential to transcend the traditional luxury market and appeal to a younger, bolder audience. Gaga, a longtime friend and supporter of Slimane, embodied the rebellious spirit that the designer sought to inject into the Celine brand. Her endorsement, captured in paparazzi shots and carefully orchestrated appearances, helped catapult the Celine 16 Bag into the spotlight, generating significant buzz and establishing it as an instant "it" bag.
Hedi Slimane Celine Campaign: Slimane's marketing campaigns for Celine reflected his overall vision. They were characterized by a distinct aesthetic – often featuring stark backdrops, strong lighting, and models with a specific, almost androgynous look. The campaigns emphasized a sense of cool detachment, aligning with the rock-and-roll influences prevalent throughout his collections. The imagery, often shot in black and white or with a limited color palette, was deliberate and carefully constructed, reflecting Slimane's meticulous attention to detail. These campaigns, while visually striking, further emphasized the shift away from the more approachable and softer image previously associated with Celine under Philo. The campaigns, however, were not without criticism; some felt they lacked the warmth and inclusivity that had been a hallmark of the previous era.
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